Because the soft washing industry is still in it's infancy, explaining to customers what soft washing is – and why they should pay you to do it – can be challenging.

In years to come soft washing will become a well-known and accepted method of cleaning exterior hard surfaces.

Right now though we're in a similar situation to where the double-glazing world was 40 years ago. Back in the day double glazing was viewed as a luxury and householders doubted its value.

At first it was common for only one house in a street to have double-glazing installed. Those people were the "early adopters". But gradually the word spread as neighbour after neighbour realised what a good thing it was.

Today we ask ourselves not "should I have double-glazing installed?" but rather "which double-glazing shall I put in from which company?".

We believe that the soft washing industry will experience a similar public acceptance over the coming years.

Obviously, the question arises: "How can we get the soft washing message across to our customers today?"

One answer is to use this soft washing video to explain the simple principles of soft washing

Showing your customers this two-minute soft washing video – using your phone, tablet, or laptop – will quickly help them realise what you and your soft washing service can do for them.

A couple of minutes watching this video can be more effective than hours of talking and trying to convince a customer to buy your soft washing service.

Once your prospective customers understand what you are offering them – through the step-by-step explanation in this soft washing video – the rest of the sales process will be mostly just clarifying the details and taking the order.

SHOW THIS SHORT (2-MINUTE) SOFT WASHING VIDEO TO YOUR CUSTOMERS AND LET IT DO THE HARD WORK OF EXPLAINING WHAT SOFT WASHING IS

 (Note: The product names in the video have changed: Bio Cleanze is the new name for Biocidal Wash, and Lightning Cleanze the new name for Blackwash)

We hope this information is helpful and sincerely wish you great success in your soft washing business,

Benz Team

Click here to get more practical soft washing how-to tips

How to find answers to most soft washing questions: Simply enter a relevant "keyword" or short phrase – e.g. keyword for the above link = "how to" – into our in-site Search Engine (magnifying glass icon on the main menu).

Click here to download our Product Documentation Pack (includes Application & Dilution guides, SDS, PDS, RAMS, PPE & Mask info, COSSH, sample Contract and more)

Order Benz Softwash chemicals & equipment online or by phone:

GB (England, Scotland, Wales)

Phone: 0800 70 74 222 

Online: www.benzsoftwash.co.uk

Ireland and other countries

Phone: 00353 214 622 978

Online: www.benzsoftwash.com

Lines open Monday - Friday, 9am – 5pm

Please note: The above numbers are for orders only (click here for tech support)

PS: Click here to set up your "Clean & Maintain" programme. After completing an initial soft wash treatment, put your customer on a "Clean & Maintain" ongoing maintenance programme. Your customers will enjoy a permanently clean property and you will enjoy a steady stream of repeat business.

This is clearly a win-win arrangement for you and your customers.

Click here to explore the extensive range of Benz softwash cleaning chemicals & equipment