Belief: A tale of two businesses

October 13, 2023

This week we're going to tell you a story about two businesses. Because lessons learned from one business can be transferred to other businesses working in completely different markets.

It really doesn't matter what the nature of the businesses are because the psychological principles are universal and common to all businesses.

Many years ago Leo was working in London with a friend who ran a tree surgery business. They had a half-acre of land that was used for burning the "lop and top" as they called the branches trimmed off from customer's trees. They also used the land for storing logs.

Now, right next door to that land was a similar plot used by another tree surgeon. So here we have a situation of two businesses, doing the same type of work, in the same area, at the same time in history – but with very different results.

You see, Leo and his friend Kim were inundated with work, stacked out 3 months ahead. The only problem was that they couldn't get to all the work fast enough.

They earned far more money climbing and pruning trees than they could selling the logs that were a by-product of their tree surgery work. The logs were basically a nuisance that consumed time they could have given to more profitable work.

The interesting thing about this situation, and the reason we tell this story, is that the guy in the field next door had so little work that he was willing to buy Leo and Kim's logs, cut them smaller, and resell them.

Same type of business, same time, same area. One business flourished and the other struggled to survive.

Interesting, don't you think?

Of course there are many factors that go into making one business successful and another not. The point of telling this story is to illustrate the power of one such factor: The power of belief. One business was run by guys who believed they could succeed and make good money – and they did, abundantly.

The other was run by a man who believed that work was scarce ... and so he struggled just to make ends meet. And was grateful for all the scraps he could get.

Quick tip: For the principle of belief to work effectively we must believe "down to our boots" so to speak. In psychological language we would say that our belief must be rooted in our deep subconscious mind. Just trying to "think positively" at a surface level will not work, or at least not very well and not for any length of time.

And talking of beliefs, we're reminded of some words from a man who founded a car manufacturing company you may have heard of. He said, "Whether you believe you can, or believe you can't, you are right ..." Henry Ford.

We hope this information is helpful and sincerely wish you great success in your soft washing business,

Benz Team

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